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  • Jan 07, 2021

How Inish Pharmacy Increased Revenue Over 75% with Celebros

Inish Pharmacy is an independent pharmacy and healthcare group based in Donegal, Ireland. Since they began in 2007, their vision has improved patients' and customers' quality of life. Initially, their website used the native search platform Solr to answer customer queries for their online shop and eCommerce needs on the Magico system.

However, as the online business grew since its initial launch, it quickly outgrew the native search platform's capabilities as it could not accurately and effectively define results for its customers. Multiple names for product types, brands, and vague or inaccurate results showed up for customers and led to a frustrating user experience.

THE CHALLENGE
Their team quickly recognized the need to improve the customer's online experience as their brand grew. With this challenge in mind, they outlined a list of website features that could improve their customer experience.

THE GOALS

  1. Make it easier for customers to find what they need and efficiently complete purchases while using any device.
  2. Ensure that their onsite search tools are powerful and intelligent enough to deliver accurate and relevant results for each search query
  3. Support mobile shoppers to quickly complete purchases

With these goals in mind, their team initiated the Inish Pharmacy website's upgrade with Celebros technology to tackle their three goals. Our team at Celebros supplied them with the tools they need to convert more visitors into actual buyers and nurture more mobile visitors. 

OUR SOLUTIONS: 

NLP Site Search: 
Since the Celebros Natural Language Processing (NLP) search fully integrates into Magico, the integration process was quick and easy. 

Advanced AutoComplete / AutoSuggest: 
Works with the NLP Site Search and AI to create predictive search-as-you-type with query auto-completion to more effectively recommend products. 

Machine Learning & AI: 
Machine Learning and AI enable the search algorithm to continually learn from the shopper's search and click behavior to rank products most appropriately. 

Dynamic Merchandising: 
The implementation of Dynamic Merchandising employed banners displaying personalized product recommendations for each visitor and many options of ways to shop by condition, product category, and more. 

THE RESULTS: 

Transactions increased by 67% 
Revenue increased by 79% 
Conversion Rate increased by 15% 

CONCLUSION: 

Like many pharmacy businesses we've helped, Inish Pharmacy recognizes that search queries can be an incredibly stressful and overwhelming process for their customers. With Celebros, medications with complicated names or multiple brand names are easily sorted and auto-suggested, streamlining the process and providing help quickly when customers need it most. Within the first months of their transition to Celebros, this strategy resulted in increased site search conversion rates, transactions, and revenue increasing by over 75%. Also, the percentage of mobile users has risen as well. 

Celebros Search by Bridgeline is a leading eCommerce natural language search technology. It provides sites with artificial intelligent semantic search, a recommendation engine for cross and up-selling opportunities, dynamic merchandising and navigation conversion techniques. These features help drive revenue, improve customer experience, and increase conversions for online retailers. Celebros Search powers the search experience for hundreds of premium brands and online retailers and is available in seven languages. 

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