"RESTART THE FUNNEL" OFFERS
Your main goal at this stage:
Ensure customer satisfaction and encourage repeat purchases, loyalty and advocacy
CUSTOMER BEHAVIOR:
Congratulations, your lead has converted to a customer! Now is the most important time to prove to your customer they made the right choice. To ensure they are delighted with their purchase and will rave about your brand to everyone they know, a little personal touch goes a long way. Follow up and offer support to ensure that next time they have a need they will choose you again.
What content will capture their attention?
As your customer enjoys first-hand experience owning your products or services, ensure their experience is flawless. Your content should offer a follow-up to see how they’re doing, provide support for any questions, and promote loyalty and referrals. Having a sales person check-in is a great way to keep in touch. You can also automate personal communications such as email follow-ups, product guides, customer satisfaction surveys and information about loyalty programs.