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Key Factors to Consider When Going Global with Your eCommerce Initiatives

eCommerce is both the vehicle that has accelerated the creation and exponential growth of the largest marketplace in history, and the bond that holds that web-based marketplace together. Those businesses that subscribe to the promise of eCommerce will reap the rewards of its undeniable influence. With the embrace of the web and its impact on commerce comes global reach – from the moment a company launches an online store and begins to sell their wares, they’ve already become an international entity. That virtual storefront immediately faces multiple countries, continents and cultures, and all the potential customers therein – ready or not.

Key Findings

  • Internationalization opens your shop up to an astounding number of new marketplaces, cultures and populations.
  • Consider critical options like being able to bill in multiple currencies, adjusting quickly for varying exchange rates, and awareness of – and adhering to – international taxes, regulations, tariffs and fees.
  • International laws can vary from US laws – sometimes more lenient, sometimes more restrictive – and change drastically from country to country while maintaining constant flux.
  • Your site is the face of your company abroad. Fit it into the local atmosphere, without the appearance of trying. The wrong perception can be bad news for your store – and there’s only one chance to make an impression.

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