Key Factors to Consider When Going Global with Your eCommerce Initiatives
eCommerce is both the vehicle that has accelerated the creation and exponential growth of the largest marketplace in history, and the bond that holds that web-based marketplace together. Those businesses that subscribe to the promise of eCommerce will reap the rewards of its undeniable influence. With the embrace of the web and its impact on commerce comes global reach – from the moment a company launches an online store and begins to sell their wares, they’ve already become an international entity. That virtual storefront immediately faces multiple countries, continents and cultures, and all the potential customers therein – ready or not.
Increase Online Conversions
Giving potential customers the information they actually want is one of the most effective ways to grab their attention in today’s fragmented media landscape. With the right tools in place, once you have a visitor’s interest, it becomes easier to guide individual website experiences, and boost online conversion.
Top 10 Steps to a Successful Content Marketing Strategy
Digital Content is everywhere – your website, blogs, social media outposts, and every mobile device imaginable. And with customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.
This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.
Understanding Your Users Leads to Online Marketing Success
Marketers have greater control than ever over their brand's online channel activities. With this newfound responsibility also comes increasing pressure to prove the effectiveness of their online strategies. Stuck frequently with disparate collections of software support solutions that don't work well together, marketers often struggle with critical missions such as understanding users, driving customers to their websites and showing results. This online marketing guide demonstrates how to identify, engage and understand your users so the likelihood that you will achieve online marketing success increases.
What is "Integrated Analytics"?
Integrated Analytics is the concept of fully integrating your analytics package with your content management system (CMS) and other web applications. Why would you want this? By integrating analytics with the CMS, content can be updated dynamically to optimize performance levels based on accurate reporting of actual user behavior and actions tracked by the analytics package.
7 Critical Questions To Ask Before Implementing an eCommerce System (and One Good Answer to Each)
Implementing an eCommerce website is an ambitious undertaking even with the right software -- and virtually impossible without it. An increasing number of software vendors are offering a wide array of different eCommerce solutions that marketers can use to add online shopping capabilities to their web sites. But which eCommerce solution is right for your business?
9 Ways to Squeeze More ROI Out of Your Shopping Cart
Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily adapt these proven promotional techniques to an online environment to lift average order sizes, revenues and profits.