Bridgeline Blog: CMS & eCommerce tips, trends and news

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Make Connections and Give your B2C Bottom Line a Boost with These Tips

Connecting with the customer at every stage of the buyer journey is an important part of B2C eCommerce - and for good reason. more

Clever Email Marketing Campaigns: 7 Ways Companies Converted Us from Browsers to Buyers

When it comes to eCommerce, email marketing is a vital tool for increasing website traffic and online revenue, as well as recovering abandoned carts. more

Marketing Automation: Why It’s Vital to your Marketing Strategy, SEO and ROI

Marketing automation is gaining traction as an important trend in both the B2B and B2C markets, and for good reason - it is a great time- and resource-saver in that it takes away the manual nature of marketing tasks and lends to unifying the customer experience through the delivery of highly personalize and relevant content.more