Products

Bridgeline came to the table with a comprehensive application that makes sense for EverBright Energy, both for the brand's inception as well as for its long-term growth. That the iAPPS Product Suite unifies Content Management, e-Commerce, e-Marketing, and Analytics capabilities in one place will help my team become more efficient and productive.

Kevin Ritter
Director of Mass Marketing
EverBright Energy

content manager

Website Content Management

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iAPPS Content Manager is a CODiE Award Winner for Best Content Management Solution. As the industry leading web engagement management solution, iAPPS Content Manager delivers critical Search Engine Optimization (SEO) capabilities that are missing from many vendor products available today. The easy-to-use interface was designed with the business user in mind. Marketers are empowered to own their site content with true web content management capabilities – eliminating the need for IT to step in whenever updates to your website are needed.

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Engaging Online Experiences

iAPPS Content Manager boasts proactive digital marketing tools that help businesses personalize the online experience and drive customer engagement maturity. Users can target site visitors with persuasive content based on device, navigation behavior, and demographics to improve conversion and allow visitors to immediately find what they want, when they want it.

Responsive Design

Whether a visitor is using a tablet, smartphone, laptop or desktop, Responsive Design maintains your message by automatically adapting your web content to the screen size of the device accessing your website.

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Device Preview

With Content Manager, users have the ability to preview content in specific device resolutions to test audience segments or device-specific content prior to publishing.

Video Hosting Services

Brightcove’s leading cloud-based HTML5 video technology services are seamlessly integrated into Content Manager, enabling content authors to effortlessly share video assets that are hosted in their Video Cloud account across all of their web properties. Brightcove logo

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User-Friendly Template Builder

Template Builder enables administrators to create new page templates by dragging and dropping controls into special page zones – all without having to access a developer

SharePoint Integration

iAPPS pulls digital assets directly from a linked SharePoint library into any iAPPS managed content right from the WYSIWYG editor. iAPPS opens a modal window for easy access to linked SharePoint content like image files and documents.

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Language Variant Microsites

Administrators can syndicate content by choosing language variants that enable a multi-site workflow, allowing the same website to appear in multiple languages.


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Auto-Language Translation With Clay Tablet Technologies

With Content Manager global marketing is not an obstacle – it is an opportunity. Capitalize on your global presence without having to access a developer with out-of-the-box translation services provided by Clay Tablet. With Clay Tablet, content authors can send pages through workflow directly to their translation vendor with return content automatically uploaded to libraries and pages.

Auto-Generated XML Sitemaps & Auto-301 Redirects

iAPPS automatically updates the Sitemap.xml file, alerting search engines when changes are made or when new pages are created, as well as 301 redirects, ensuring search engines don’t penalize your web site when page names change.

Enterprise Search Capability

The onset of Big Data – with the majority of information in the world being created in the last few years – means information is at a higher premium than it has ever been. iAPPS’ out-of-the-box integration with the ISYS Enterprise Search solution insures easy access to all of your sites’ information. ISYS_logo.png

Blog Creation and Management

Creating blogs is easy with iAPPS and maintaining them is even easier. The extremely intuitive interface makes it simple to manage all posts and comments. A fully-functional text editor, robust user verification toolset, and user registration capabilities enable you to create a compelling experience for each blog visitor.

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Powerful Integration Options

With the iAPPS Framework as the foundation for all iAPPS products, integration is seamless. While Content Manager is powerful all on its own, when you deploy iAPPS Analytics, iAPPS Commerce, and iAPPS Marketier your web application becomes a dynamic, intelligent and value-driven piece of your business management toolset.

Deployment Flexibility

For our SaaS customers, we can centrally manage your implementation eliminating the need for costly backend infrastructure as well as provide seamless product updates. And for those who prefer to keep their web application in house, Bridgeline’s technology is flexible enough to offer a traditional perpetual license option.

Customer Experience

Core Features Description
Web Experience Management Content Manager is a key element of iAPPS Web Experience Management.  Users have greater ability to achieve online goals with Content Management, Automated Marketing, Analytics and Commerce functionality in one interface.
Web-based Access iAPPS anytime from anywhere using a simple user interface.
Search Engine Optimization (SEO) Friendly Auto-301 redirects; auto-generated XML site maps; navigation and menu name-based URLs improve (SEO).
Flexible Licensing Options Software-as-a-Service offering provides immediate maintenance and worry free hosting. Perpetual Licensing gives freedom of deployment and ownership of software.
Advanced Online Marketing Management* Leverage content within the libraries to quickly create online marketing campaigns. Seamlessly sync promotional emails with your site to deliver relevant and timely content. Measure keyword effectiveness and evaluate which are leading to conversions.
Mobile Hosting Host mobile web sites creating content in iAPPS.
.NET Environment The iAPPS .NET Framework environment leverages existing infrastructure and familiar developer skill sets.
SharePoint Integration Pull assets like image files or documents directly from a linked SharePoint library into any iAPPS managed content right from the WYSIWYG editor.
Intuitive User Interface Drag-and-drop features and right-click context menus blur the line between your desktop and your browser.
Control Center Using drag-and-drop controls, users can organize Content Manager's customizable homepage to support how they work. A personalized content work space that manages immediate tasks, work in progress and recently published assets. All in one place.
XML-based Content Allows easy import/export with other systems and faster searching.
Simple and Custom Workflows Multiple levels of approval ensure that content is always reviewed and approved before going live on the web site. Fully custom parallel and serial levels of approval workflow. Email enhanced to ensure notification.
Multi-Site Management Allows content across multiple sites to be easily managed through a single interface.
Inline Content Editing Easy formatting of content without any knowledge of HTML or web programming. Simply navigate to the page and edit the content.
Content & Visitor Segmentation Target content for your audience by segmenting content for specific sets of visitors.
Blogs Create blogs quickly and easily. Assign indexing terms to improve SEO and enable topic categorization.
Page Comments Add comments to any page. Comments Moderation features ensure comments will not be displayed on the public site until they are approved. Comment Search enables a user to enter specific criteria, such as keyword, to find specific comments.
RSS Content Syndication Allows for easy creation and customization of RSS channels to distribute content externally.
Real-Time Content Updates Enable content contributors to publish content directly onto development, staging, or live production web servers.
Foreign Language Translation Microsoft Translator facilitates the foreign language translation of iAPPS content directly in the WYSIWYG editor.
Surveys & Polls Learn what your visitors are looking for by creating surveys and polls with our drag-and-drop designer.
Dashboard Users can organize Control Center, your personalized content work space that manages immediate tasks, work in progress and recently published assets.
XML-based Content Separating content from format allows easy import/export with other systems and faster searching.
Simple and Custom Workflows Customizable parallel and serial levels of approval workflow. Multiple levels of approval ensure that content is always reviewed and approved before going live on the web site. Email notification ensures attention.
Content Archiving and Rollback Store previous versions of content and maintain editing history. Quickly view or rollback to previous versions of content items.
RSS Content Syndication Management Allows for easy creation and customization of RSS channels to distribute content externally.
Content Libraries Store shared images, videos, files and data in one location for easy access.
Rich Multimedia and Custom Attribute Support Standard formats plus support for rich multimedia including video and image galleries with custom attributes.
Online Reporting Integrated online reports to effectively manage content such as content aging, content pending publication and items pending archive.
Advanced Search Best-in-class search capabilities include auto-categorization of search results, full-text searching, and content preview within search results.
Real-Time Content Updates Enable content contributors to publish content directly onto development, staging, or live production web servers.
Site Map Site map and navigation are generated automatically as pages are published to the site.
Group Security Use groups to maintain security for multiple administrators making it easier to update permission profiles.
Integrated Site and Content Security Maintain different password protected areas of a site through integrated registration and security-level enabled content management.
Active Directory Support Option to utilize standard authentication protocols to control CMS access rights.
Custom Application Integration Ability to integrate custom functionality within the iAPPS Framework.
Flexible Component Object Model (COM) API Developers can build powerful web applications and share content using the optional COM APIs.
Template Switching Presentation templates can be switched on the fly, changing the layout or design of the page in real-time.
Embedded eCommerce Module** Easily manage all of your web content as well as all product detail content to provide engaging online shopping experiences.
Next Generation Web Analytics*** Standalone web analytics packages can't stand up to the actionable intelligence provided by iAPPS Analyzer. Analytics initiatives are more accurate and actionable, while content management is made faster and more efficient.
*Requires iAPPS Marketier license.
**Requires iAPPS Commerce license.
***Requires iAPPS Analyzer license.
Frequently Asked Questions
What is iAPPS Content Manager?

iAPPS Content Manager is a content management system that is optimized for non-technical users to create, edit, and publish website content via a browser-based interface. iAPPS is available on-demand or as a perpetually licensed product.

What are the newest features in iAPPS?

iAPPS 5.0 enables content authors to easily edit and publish content on their website using a tablet or smartphone. With the rise of mobile devices in the marketplace, it is imperative for websites to be managed with mobile-friendly features for on-the-go editing and publishing. Because websites are accessed today by multiple devices, delivering the right content and digital experience to the appropriate audience becomes a major competitive advantage for businesses. Persuasive content capabilities on iAPPS 5.0 leverage device, navigation behavior and demographics to help companies display content that improves conversion rates and allows visitors to immediately find what they want.

The new iAPPS 5.0 interface includes persona driven mega menus that can be customized towards personnel and their tasks. The restructured menu allows users to reach any iAPPS admin screen from any of the products, at any time. iAPPS administrators can also use flexible Layout Templates to create new Page Templates by dragging and dropping controls into special page zones – all without the need for developer assistance.

With the release of iAPPS 5.0, iAPPS now offers built-in foreign language translation services with the integration of Clay Tablet Technologies. iAPPS 5.0 also adds video hosting services built directly into the iAPPS Platform with Brightcove – driving digital engagement with enhanced multimedia features.

Is it easy to create and maintain web content with iAPPS?

Yes - very easy. The iAPPS Content Manager editing and authoring tools were developed to be used by someone without knowledge of HTML coding. Users can easily add new pages, sections and sub-sections, and upload and publish images on a page within the administration area. In fact, inline content editing allows you to edit content directly to a staged version of the page - it looks exactly like it will look as your making the changes once published.

Is iAPPS search engine friendly?

Yes, iAPPS is very SEO-friendly and is the only CMS out there that includes auto-301 redirects and auto-generated XML sitemaps. A 301 Redirect alerts search engines to a page name change and sends search users to the right place. When a 301 Redirect is not in place, search users can experience a Page Not Found error, also known as a 404 error. 404 errors can cause your website to suffer diminished search engine rankings. iAPPS Content Manager includes auto-301 Redirect creation after a change in any page name within your website - meaning you never have to worry about poor search engine optimization.

Sitemap.XML files allow a site administrator to inform search engines about URLs on their website that should be indexed, or in some cases, not indexed. Furthermore, they help search engines crawl through a website more intelligently by listing all available page URLs and include additional metadata for each page - such as how often its URL changes and when it was last updated.

Unlike many database-driven content management systems, iAPPS avoids query string URLs and uses search engine friendly English language URLs. Additionally, the metadata tagging features allow you to define specific page metadata and what metadata to include in a web page.

Does iAPPS offer enterprise search integration?

Enterprise search is state-of-the-art right out of the box with iAPPS, thanks to our partnership with the ISYS, the leader in site search and big data technology. Deep, seamless integration with ISYS allows iAPPS users easy access to all of their information every time, all the time.

Can I build my own custom applications for a website developed on iAPPS?

Absolutely. iAPPS is developed on the iAPPS .NET Framework. Your .NET development teams can easily develop custom applications that integrate with Content Manager. And for more robust custom applications, the iAPPS Framework Developer Edition gives you access to all of the available APIs, features, and functions.

How is iAPPS licensed?

iAPPS is available as a flexible SaaS – Software as a Service - licensing model for those who want to spread licensing costs over several years, and for those who don’t want to own the responsibilities of maintaining and supporting the required backend infrastructure. Bridgeline centrally manages product updates seamlessly for our SaaS customers. And for those who prefer to keep their web application in house, Bridgeline’s technology is flexible enough to offer a traditional perpetual license option.

Can I use iAPPS for both internal and external sites?

Yes, iAPPS has built in support for administrative and end-user access. So you can manage secure business application sites as easily as public marketing sites.

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