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Bridgeline came to the table with a comprehensive application that makes sense for EverBright Energy, both for the brand's inception as well as for its long-term growth. That the iAPPS Product Suite unifies Content Management, e-Commerce, e-Marketing, and Analytics capabilities in one place will help my team become more efficient and productive.

Kevin Ritter
Director of Mass Marketing
EverBright Energy

content manager

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Website Content Management

iAPPS Content Manager is a 2010 and 2011 Trend Setting Product as selected by the editors of KMWorld Magazine. As the industry leading web engagement management solution, iAPPS Content Manager delivers critical Search Engine Optimization (SEO) capabilities that are missing from many vendor products available today. The easy-to-use interface was designed with the business user in mind. Marketers are empowered to own their site content with true web content management capabilities – eliminating the need for IT to step in whenever updates to your website are needed.

Overview
Key Features
FAQ

Engaging Online Experiences

Delivering contextual information at the right time to all site visitors including employees, partners, customers and public site visitors is essential to providing an engaging experience. iAPPS Content Manager builds in the next generation tools you need to create a compelling, interactive site experience that is critical to successful adoption.

Auto-Language Translation

With the web growing at a tremendous pace, your customers and prospects could be from any corner of the world and linguistically diverse. Microsoft Translator is on the forefront of innovation in web translation experiences, helping content owners attract a world wide audience to their sites. iAPPS integration of Microsoft Translator facilitates the foreign language translation of content directly inside the iAPPS WYSIWYG editor.

Auto-Generated XML Sitemaps

iAPPS Content Manager automatically updates the Sitemap.xml file, which alerts search engines when site page and navigation changes are made or when new pages are created.

Automatic 301 Redirects

Eliminate the possibility of 404 page errors Bridgeline Digital’s iAPPS Content Manager includes automatic 301 Redirects when page names are changed, ensuring search engines don’t penalize your web site.

SharePoint Integration

iAPPS Content Manager pulls digital assets directly from a linked SharePoint library into any iAPPS managed content right from the WYSIWYG editor. iAPPS opens a modal window for easy access to linked SharePoint content like image files and documents.

Rich Media Management

Powerful, yet flexible, video and image gallery management is included allowing you to present visually appealing and engaging content throughout all of your sites. With Content Manager, images can be edited directly on the page, in context.

Web Form Creation

Content Manager comes equipped with a flexible drag-and-drop web form creation tool that enables you to collect valuable information from your site visitors.

Easy-to-Use Solution

Site administrators can customize the homepage in Content Manager using easy drag-and-drop functionality, while right-click context menus provide quick access to common functions.

Blog Creation and Management

Creating blogs is easy with iAPPS Content Manager and maintaining them is even easier. The extremely intuitive interface makes it simple to manage all posts and comments. A fully-functional text editor, robust user verification toolset, and user registration capabilities enable you to create a compelling experience for each blog visitor.

Powerful Integration Options

With the iAPPS Framework as the foundation for all iAPPS products, integration is seamless. While Content Manager is powerful all on its own, when you deploy iAPPS Analytics, iAPPS Commerce, and iAPPS Marketier your web application becomes a dynamic, intelligent and value-driven piece of your business management toolset.

Deployment Flexibility

For our SaaS customers, we can centrally manage your implementation eliminating the need for costly backend infrastructure as well as provide seamless product updates. And for those who prefer to keep their web application in house, Bridgeline’s technology is flexible enough to offer a traditional perpetual license option.

Customer Experience

Core Features	Description
Web Experience Management	Content Manager is a key element of iAPPS Web Experience Management. Users have greater ability to achieve online goals with Content Management, Automated Marketing, Analytics and Commerce functionality in one interface.
Web-based	Access iAPPS anytime from anywhere using a simple user interface.
Search Engine Optimization (SEO) Friendly	Auto-301 redirects; auto-generated XML site maps; navigation and menu name-based URLs improve (SEO).
Flexible Licensing Options	Software-as-a-Service offering provides immediate maintenance and worry free hosting. Perpetual Licensing gives freedom of deployment and ownership of software.
Advanced Online Marketing Management*	Leverage content within the libraries to quickly create online marketing campaigns. Seamlessly sync promotional emails with your site to deliver relevant and timely content. Measure keyword effectiveness and evaluate which are leading to conversions.
Mobile Hosting	Host mobile web sites creating content in iAPPS.
.NET Environment	The iAPPS .NET Framework environment leverages existing infrastructure and familiar developer skill sets.
SharePoint Integration	Pull assets like image files or documents directly from a linked SharePoint library into any iAPPS managed content right from the WYSIWYG editor.
Intuitive User Interface	Drag-and-drop features and right-click context menus blur the line between your desktop and your browser.
Multi-Site Management	Allows content across multiple sites to be re-used and easily managed through a single interface.
Control Center	Using drag-and-drop controls, users can organize Content Manager's customizable homepage to support how they work. A personalized content work space that manages immediate tasks, work in progress and recently published assets. All in one place.
XML-based Content	Allows easy import/export with other systems and faster searching.
Simple and Custom Workflows	Multiple levels of approval ensure that content is always reviewed and approved before going live on the web site. Fully custom parallel and serial levels of approval workflow. Email enhanced to ensure notification.
Multi-Site Management	Allows content across multiple sites to be easily managed through a single interface.
Inline Content Editing	Easy formatting of content without any knowledge of HTML or web programming. Simply navigate to the page and edit the content.
Content & Visitor Segmentation	Target content for your audience by segmenting content for specific sets of visitors.
Blogs	Create blogs quickly and easily. Assign indexing terms to improve SEO and enable topic categorization.
Page Comments	Add comments to any page. Comments Moderation features ensure comments will not be displayed on the public site until they are approved. Comment Search enables a user to enter specific criteria, such as keyword, to find specific comments.
RSS Content Syndication	Allows for easy creation and customization of RSS channels to distribute content externally.
Real-Time Content Updates	Enable content contributors to publish content directly onto development, staging, or live production web servers.
Foreign Language Translation	Microsoft Translator facilitates the foreign language translation of iAPPS content directly in the WYSIWYG editor.
Surveys & Polls	Learn what your visitors are looking for by creating surveys and polls with our drag-and-drop designer.
Dashboard	Users can organize Control Center, your personalized content work space that manages immediate tasks, work in progress and recently published assets.
XML-based Content	Separating content from format allows easy import/export with other systems and faster searching.
Simple and Custom Workflows	Customizable parallel and serial levels of approval workflow. Multiple levels of approval ensure that content is always reviewed and approved before going live on the web site. Email notification ensures attention.
Content Archiving and Rollback	Store previous versions of content and maintain editing history. Quickly view or rollback to previous versions of content items.
RSS Content Syndication Management	Allows for easy creation and customization of RSS channels to distribute content externally.
Content Libraries	Store shared images, videos, files and data in one location for easy access.
Rich Multimedia and Custom Attribute Support	Standard formats plus support for rich multimedia including video and image galleries with custom attributes.
Online Reporting	Integrated online reports to effectively manage content such as content aging, content pending publication and items pending archive.
Advanced Search	Best-in-class search capabilities include auto-categorization of search results, full-text searching, and content preview within search results.
Real-Time Content Updates	Enable content contributors to publish content directly onto development, staging, or live production web servers.
Site Map	Site map and navigation are generated automatically as pages are published to the site.
Group Security	Use groups to maintain security for multiple administrators making it easier to update permission profiles.
Integrated Site and Content Security	Maintain different password protected areas of a site through integrated registration and security-level enabled content management.
Active Directory Support	Option to utilize standard authentication protocols to control CMS access rights.
Custom Application Integration	Ability to integrate custom functionality within the iAPPS Framework.
Flexible Component Object Model (COM) API	Developers can build powerful web applications and share content using the optional COM APIs.
Template Switching	Presentation templates can be switched on the fly, changing the layout or design of the page in real-time.
Embedded eCommerce Module**	Easily manage all of your web content as well as all product detail content to provide engaging online shopping experiences.
Next Generation Web Analytics***	Standalone web analytics packages can't stand up to the actionable intelligence provided by iAPPS Analyzer. Analytics initiatives are more accurate and actionable, while content management is made faster and more efficient.

*Requires iAPPS Marketier license.

**Requires iAPPS Commerce license.

***Requires iAPPS Analyzer license.

Frequently Asked Questions

What is iAPPS Content Manager?

iAPPS Content Manager is a content management system that allows non-technical users to create, edit, and publish website content via a browser-based interface. iAPPS Content Manager is available on-demand or as a perpetually licensed product.

Is it easy to create and maintain web content with iAPPS Content Manager?

Yes - very easy. iAPPS Content Manager editing and authoring tools were developed to be easily used by someone with no knowledge of HTML coding. Add new pages, sections and sub-sections, upload and publish images on a page - it's all easily done within the administration area. In fact, inline content editing allows you to edit content directly to a staged version of the page - it looks exactly like it will look as your making the changes once published.

Is iAPPS Content Manager search engine friendly?

Yes, iAPPS Content Manager is very SEO-friendly and is the only CMS out there that includes auto-301 redirects and auto-generated XML sitemaps. A 301 Redirect alerts search engines to a page name change and send search users to the right place. When a 301 Redirect is not in place, search users can experience a Page Not Found error, also known as a 404 error. 404 errors can cause your website to be penalized with diminished search engine rankings. iAPPS Content Manager includes auto-301 Redirect creation after any page name change within your website meaning you never have to worry about being penalized with search engines over your dynamic site content.

Sitemap.XML files allow a site administrator to inform search engines about URLs on their website that should be indexed, or in some cases, not indexed. Furthermore, they help search engines crawl through a website more intelligently by listing all available page URLs and include additional metadata for each page such as how often its URL changes and when it was last updated.

Unlike many database-driven content management systems, iAPPS Content Manager avoids query string URLs and uses search engine friendly english language URLs. So your page URLs will end in /products or /services. Additionally, the metadata tagging features for iAPPS Content Manager website allow you to define specific page metadata and what metadata to include in a web page.

What are the newest features in iAPPS Content Manager?

With the release of iAPPS V4.6, iAPPS Content Manager now offers foreign language translation of content with the integration of Microsoft Translator directly into the WYSIWYG editor. iAPPS V4.6 also brings SharePoint integration directly to the editor. Site administrators can easily access any digital assets from a linked SharePoint library to share directly in iAPPS managed content.

Recent features from previous releases of iAPPS Content Manager include a state-of-the-art AJAX-based User Interface, friendly URLs for better SEO, multi-site management, XML-based content syndication for easy import/export and faster searching, RSS content syndication and management, and advanced workflow for more flexible publishing options.

iAPPS also includes Web 2.0-friendly features including blogs, polls, surveys and page commenting – all easily created via an easy-to-use drag and drop interface. Page Administration is faster and easier than ever thanks to the addition of global find & replace of text. The links within text are now updated automatically whenever pages or files are renamed. Content approvers will enjoy the latest enhancement to Workflow - Content Preview. Content Preview means screenshots of actual content are included within the body of an approver’s email and making it a simple click within the email to approve or reject the content!

Can I build my own custom applications for a website developed on iAPPS Content Manager?

Absolutely. iAPPS Content Manager is developed on the iAPPS .NET Framework. Your .NET development teams can easily develop custom applications that integrate with Content Manager. And for more robust custom applications, the iAPPS Framework Develop Edition gives you access to all of the available APIs, features, and functions.

How is iAPPS Content Manager licensed?

iAPPS Content Manager is available as a flexible SaaS – Software as a Service - licensing model for those who want to spread licensing costs over several years, and who don’t want to own the responsibilities of maintaining and supporting the required backend infrastructure. Bridgeline centrally manages product updates seamlessly for our SaaS customers. And for those who prefer to keep their web application in house, Bridgeline’s technology is flexible enough to offer a traditional perpetual license option.

Can I use iAPPS Content Manager for both internal and external sites?

Yes, iAPPS Content Manager has built in support for administrative and end-user access. So you can manage secure business application sites as easily as public marketing sites.

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