KMWorld Editors Name iAPPS Content Manager a Trend-Setting Product of 2012

Burlington, MA | August 28th, 2012

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS Web Engagement Management platform and interactive technology solutions, today announced that iAPPS Content Manager has been named a KMWorld Trend-Setting Product by the Editors of KMWorld Magazine. This marks the third consecutive inclusion in the prestigious listing for this innovative, industry-leading content management solution. KMWorld is a premier Content, Document and Knowledge management information provider, responsible for informing more than 45,000 subscribers about the processes, components and successes in Knowledge Management that improve business performance.

Bridgeline's iAPPS Product Suite is the industry’s leading Web Engagement Management (WEM) solution and only WEM platform available in either a SaaS or perpetual license that unifies Content Management, e-Commerce, e-Marketing, and analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the core content management component of the iAPPS Product Suite, and helps provide users with an easy-to-use, single dashboard system to access their web properties and effectively manage content. The capabilities built into the iAPPS Product Suite enable digital marketers from organizations like L’Oreal, Novartis, General Electric, SunChemical, and Children’s Hospital Colorado, to develop and manage more effective site and email marketing content. With iAPPS’ single, unified platform, driving more effective, measurable campaigns gives marketers a distinct edge that can propel optimization of their online marketing channels.

KMWorld’s Trend Setting Products listing has been an important resource since its inception in 2003, and being included for the third consecutive year is a distinct honor for iAPPS Content Manager. The 2012 Trend Setters were selected from more than 700 products assessed by KMWorld’s judging panel, which consisted of editorial colleagues, analysts, system integrators, vendors themselves, line-of-business managers and users. Each product the panel selected clearly demonstrate significant technology breakthroughs that serve the vendors’ full community spectrum – especially their customers.

"iAPPS Content Manager demonstrates Bridgeline Digital’s commitment to constant improvement in user-based design and progressive content management capabilities. The entire iAPPS Product Suite’s track record of steady and significant innovation more than legitimizes the last two year’s designation as a Trend Setter – and make this year’s third consecutive award more significant,” says Hugh McKellar, KMWorld editor in chief. “Bridgeline remains well ahead of the content management curve, and, like each company whose product is included in this listing, has helped to define and enhance a market that is critically important to our readership by listening to and working with customers. They all represent a commitment to both innovation and their customers. With iAPPS’ latest innovations, Bridgeline has added significant advantages that organizations can use to manage and interpret online campaigns and enhance results on an ongoing basis.”

“We’re extremely pleased that iAPPS Content Manager has been recognized for the third consecutive year by KMWorld,” says Thomas Massie, Bridgeline’s Chairman and Chief Executive Officer. “The innovations we continue to add to iAPPS Content Manager significantly advance its web engagement management capabilities and ease-of-use. With iAPPS, Bridgeline continues to develop cutting edge solutions that empower customers to take control of their digital engagement and directly drive their online business with relevant content that leads to exciting results.”

About KMWorld

KMWorld is the leading information provider serving the Knowledge Management systems market and covers the latest in Content, Document and Knowledge Management, informing more than 45,000 subscribers about the components and processes - and subsequent success stories - that together offer solutions for improving business performance.  KMWorld is a publishing unit of Information Today, Inc.

About Bridgeline Digital

Bridgeline Digital is the developer of the award-winning iAPPS® Web Engagement Platform and related interactive solutions. 

The iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the heart of mission critical websites and eCommerce web stores, enabling customers to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties; enabling them to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Dallas, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Parametric Technologies Corp, Blue Cross Blue Shield, Novartis, Shaw Flooring, Endo Pharmaceuticals, Guardian Life, Tosoh, Dover, ViaWest, PODS, AARP, Cadaret Grant & Co., CFO Magazine, and the American Academy of Pediatrics.  To learn more about Bridgeline Digital, please visit www.bridgelinedigital.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.


CONTACT:

Brian Bolton
Bridgeline Digital, Inc.
Senior Vice President of Marketing
781.497.3013
bbolton@blinedigital.com

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