Silvertech Selected as Bridgeline’s Newest iAPPS Reseller Partner
Veteran digital marketing firm with impressive client roster sees advantages in positioning iAPPS Product Suite within their offering of interactive solutions
Burlington, MA | August 30th, 2012
Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS Web Engagement Management platform and interactive technology solutions, today announced a new partnership with Silvertech, a highly acclaimed internet marketing, design and development firm based in Manchester, NH.
Silvertech’s sixteen-year history in the internet technology and marketing business – one that portrays an evolution from a small web and IT services group, to a dial-up internet provider to the respected, award-winning marketing agency it is today – brings considerable heft to Bridgeline’s roster of iAPPS Reseller Partners. Their proven track record with highly satisfied clients such as Life is good®, Polartec®, and Robert Rothschild Farm specialty foods, along with a constant knack for recognizing useful and implementable digital marketing trends, promises to only get better with the addition of the iAPPS Product Suite to their arsenal of development environments.
“The iAPPS platform allows us to focus on the creative and strategic value we bring to our clients’ online channels while dramatically reducing development costs,” says Jeff McPherson, Director of Agency Development. “With this platform, we can truly focus on the goals we have for every client, which is developing a memorable impact with high returns for their marketing investments. We’re thrilled to introduce iAPPS as an additional value-add solution to our clients.”
Bridgeline's iAPPS Product Suite is the industry’s leading Web Engagement Management (WEM) solution and only WEM platform available in either a SaaS or perpetual license that unifies Content Management, e-Commerce, e-Marketing, and analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. The capabilities built into the iAPPS Product Suite enable digital marketers from organizations like L’Oreal, Novartis, General Electric, SunChemical, and Children’s Hospital Colorado, to develop and manage more effective site and email marketing content. With iAPPS’ single, unified platform, driving more effective, measurable campaigns gives marketers a distinct edge that can propel optimization of their online marketing channels.
Silvertech and Bridgeline both look forward to collaborating on immediate and long-lasting website development opportunities and satisfying customer relationships that leverage both the power of the iAPPS Product Suite and Silvertech’s experience.
As one of New England's leading interactive agencies for over 16 years, SilverTech specializes in advanced customizable solutions for the online marketing and technology needs of their customers. SilverTec’s focused perspective enables a unique capability to evaluate challenges and uncover opportunities that has propelled them to drive positive business results for customers that include Life is good®, ’47 Brand, American Water, The Jimmy Fund/Dana-Farber Cancer Institute and the State of New Hampshire. Learn more at www.silvertech.com.
About Bridgeline Digital
Bridgeline Digital is the developer of the award-winning iAPPS® Web Engagement Platform and related interactive solutions.
The iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the heart of mission critical websites and eCommerce web stores, enabling customers to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties; enabling them to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs.
The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.
Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Dallas, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Parametric Technologies Corp, Blue Cross Blue Shield, Novartis, Shaw Flooring, Endo Pharmaceuticals, Guardian Life, Tosoh, Dover, ViaWest, PODS, AARP, Cadaret Grant & Co., CFO Magazine, and the American Academy of Pediatrics. To learn more about Bridgeline Digital, please visit www.bridgelinedigital.com.
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Bridgeline Digital, Inc.
Senior Vice President of Marketing